Currently I am a freelance UX designer. 

Focusing on plan & design interactive products, & online brand identity development. 
Over the past 10 years I have been working as an art director and professional UX designer with some of the industry leading companies.

I love To create a simple, minimalistic and intuitive user experience in each product. Always try to achieve a unique and unforgettable approach in my designs, with an extra twist. It is most important for me to understand all the products needs such as - marketing, technological and corporate identity aspect.

Over the past 20 years, I've worked with industry-leading companies to rebrand and build their digital products and experiences. My clients included WeWork labs, Verizon, Bank Hapoalim, Keshet TV, Carolina Lemke, MegaSport, Milega, Strauss Plus, Baby TV Channel, PayPal, and Shilav to name a few.

I am proud to have built products and experiences across multiple industries, including media, e-commerce, social, entertainment consumer goods, and more. I am also proud of the five founders I've accompanied from their startup initiation to exit.

I teach digital entrepreneurship at Reichman University and manage a creatives community in Israel. My projects won three AWWWARDS, IMA Award and Digital Play award.

Specialties: - Plan and design user experience
- Guiding design strategy sprints
- Artdirection
- Brand design
- Illustration & art